Whatever you talk about, just talk.

A short phone call can help reduce loneliness.

Why Canadians should talk.

Despite being more connected, Canadians are lonelier than ever — especially young people. Nearly 3 in 4 say they feel lonely at times. But there’s hope: even a short phone call can help ease that loneliness.

It's simple. We’re asking people to ditch the DMs and actually talk on the phone — about anything. Mullets, cilantro, when a pickle becomes a pickle. Whatever. Because what you talk about doesn’t matter nearly as much as the fact that you do.

Explore the campaign: